CORPORATE NEWSPAPER AS A TOOL OF FORMATION OF THE NEW MODEL MASS COMMUNICATION AT THE UNIVERSITY

被引：0

作者：

Zarubina, Tatyana A. ^{[1
]}

机构：

[1] Baikal State Univ Econ & Law, Chair Journalism & Mass Media Econ, Lenin Str 11, Irkutsk 664003, Russia

来源：

THEORETICAL AND PRACTICAL ISSUES OF JOURNALISM | 2013年 / 02期

关键词：

corporate edition; audience; analysis; communication; respondent function;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The article discusses the communicative strategy that developed the student newspaper "The Baikal University" in accordance with the needs of the founder of publication and readership.

引用

页码：126 / 131

页数：6