Immense Changes in Society and Their Impact on Marketing Philosophy

被引：0

作者：

Horakova, Helena ^{[1
]}

Svarcova, Marie ^{[1
]}

Bendova, Sarka ^{[1
]}

机构：

[1] Univ Business Prague, Dept Management & Mkt, Spalena 14, CZ-11000 Prague, Czech Republic

来源：

JOURNAL OF TOURISM AND SERVICES | 2013年 / 4卷 / 5-6期

关键词：

marketing; marketing conception; modern and new marketing; relationship marketing; sticky marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Marketing as a specifically applied terminology can be found in expressions and collocations not really associated with the discipline itself, but even with its philosophy limitations, or corporate environment. Taking into consideration, how corporate entities establish their interactions with customers, and are unable to sense them as a source of their corporate prosperity, thus marketing is recognized as a continuous process of cognition and expanding the value for the customer. Furthermore, marketing philosophy is solely the one specified irrespective of its final application.

引用

页码：90 / 99

页数：10