Andalusian Radio and Television (RTVA), the regional television of this Spanish autonomous community, celebrated its twentieth anniversary in 2009. Apart from its daily news, the weekly news programme Los reporteros (The Reporters), launched in 1990 by Canal Sur Television, is its longest lasting programme to date. The aim of this article is to consider the contribution of Andalusian Regional State-run Television, and more specifically of Los reporteros, to the dissemination of cultural issues and the cultural policy of the Andalusian Regional Government (Junta de Andalucia). The most viewed programmes on RTVA are the news, magazines, and entertainment (music and humour) shows, especially musicals focusing on copla and flamenco, and the broadcasting of popular cultural traditions (Holy Week, El Rocio Pilgrimage, Ferias, bullfighting etc.). The quantitative analysis of Los reporteros' reports about cultural affairs broadcast between 1990 and 2008 (c. 210 reports) reveals a particular image of Andalusian culture. Although its audience figures do not now reach the numbers of other, more successful entertainment shows, Los reporteros has probably provided the most relevant news offer about "culture" and has contributed to improving the brand image of the channel, through its social, cultural and international journalistic concerns. Nevertheless, there is potential for the spread of culture to figure more prominently in RTVA's informative programmes, both daily and weekly alike.
