OVERLAPPING CLUSTERING - A NEW METHOD FOR PRODUCT POSITIONING

被引：80

作者：

ARABIE, P

CARROLL, JD

DESARBO, W

WIND, J

机构：

[1] BELL TEL LABS INC,MURRAY HILL,NJ 07974

[2] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 03期

关键词：

D O I：

10.2307/3150972

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：310 / 317

页数：8

共 28 条

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