CHALLENGES AND OPPORTUNITIES FACING BRAND MANAGEMENT - AN INTRODUCTION TO THE SPECIAL ISSUE

被引：224
|
作者：
SHOCKER, AD
SRIVASTAVA, RK
RUEKERT, RW
机构：
[1] UNIV TEXAS,IC2 INST,AUSTIN,TX 78712
[2] UNIV TEXAS,DEPT MKT,AUSTIN,TX 78712
来源：
JOURNAL OF MARKETING RESEARCH | 1994年 / 31卷 / 02期
关键词：
D O I：
10.2307/3152190
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：149 / 158
页数：10
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