Global trends and their influence on future business performance

Today's turbulent global environment is having a huge influence on the performance of businesses, and there is a growing interest not only from those active in the economy, but also from society as a whole in finding forecasts which may give more solid foundations for future activities. This same turbulence, however, makes forecasts from any source very uncertain. Nevertheless, in spite of this uncertainty, this paper, based on intensive desk research, tries to summarise those trends most likely to characterise the business environment during the coming years and which will have an important impact on corporate activity and performance.