An Exploratory Study on Small Business Website Creation and Usage

被引:2
|
作者
Changchit, Chuleeporn [1 ]
Klaus, Tim [1 ]
机构
[1] Texas A&M Univ, Corpus Christi, TX 78412 USA
关键词
Demographics; E-Commerce; Electronic Commerce; Small Business; Website Presence;
D O I
10.4018/jeco.2015010101
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study aims at exploring the factors related to the implementation of E-commerce websites by small business owners. While large organizations often consider E-commerce as a fundamental piece of their business strategy, small businesses place varying degrees of importance on E-commerce as a strategic tool to business success. Through a survey of small businesses, this study examines the creation and usage of E-commerce websites for small businesses. For companies with only a web presence, as well as for companies with an E-commerce website, the top two reasons for an E-commerce website identified by respondents of this study are to increase the profits of the company and to increase the market share. The study also found that factors such as lack of management support and costs greater than benefits were not detrimental to the decision to implement an E-commerce solution. Additional factors motivating small businesses to create and use E-commerce websites include the ability to better respond to customer demands and increased profits as a result of having E-commerce websites. This study contributes to the E-commerce literature by highlighting motivations of small business owners as they consider implementing E-commerce solutions.
引用
收藏
页码:1 / 14
页数:14
相关论文
共 50 条
  • [41] An Exploratory Study on the Need for Digital Literacy in Small Business Entrepreneurs: The Case of Entrepreneurial Students in Thailand
    Rachapaettayakom, Panita
    Jutimongkonkul, Krissada
    2022 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND INDUSTRIAL RESEARCH (ICBIR2022), 2022, : 451 - 456
  • [42] Men Seeking Sex on an Intergenerational Gay Internet Website: An Exploratory Study
    Sowell, Richard L.
    Phillips, Kenneth D.
    PUBLIC HEALTH REPORTS, 2010, 125 : 21 - 28
  • [43] E-loyalty: An exploratory study on customer loyalty to website portal
    Yang, XM
    Tian, P
    Jin, ZH
    PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS 1 AND 2, 2004, : 138 - 142
  • [44] The influence of website marketing in shaping corporate and/or brand image - An exploratory study
    Reed, Peter W.
    Kuzic, Jose
    MANAGING INFORMATION IN THE DIGITAL ECONOMY: ISSUES & SOLUTIONS, 2006, : 317 - +
  • [45] Children of parents with cancer: An exploratory study of the Dutch website 'Cancer Phantoms'
    van der Linden, MH
    Verdonck, IM
    Kleverlaan, N
    PSYCHO-ONCOLOGY, 2006, 15 (01) : S46 - S47
  • [46] Usage of Indicators of the Small Business Taxation in USA and Modern Russia
    Kaledin, S., V
    Barhatov, V., I
    Kapkaev, Y. S.
    Shestakova, E., V
    PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE FAR EAST CON (ISCFEC 2018), 2018, 47 : 282 - 289
  • [47] Kindle Usage Among US Students: An Exploratory Study
    Rabina, Debbie L.
    Pattuelli, Maria Cristina
    JCDL 09: PROCEEDINGS OF THE 2009 ACM/IEEE JOINT CONFERENCE ON DIGITAL LIBRARIES, 2009, : 437 - 437
  • [48] An Exploratory Study on the Trend of Smartphone Usage in a Developing Country
    Osman, Mohd Azam
    Talib, Abdullah Zawawi
    Sanusi, Zainal Abidin
    Yen, Tan Shieng
    Alwi, Abdullah Sani
    DIGITAL ENTERPRISE AND INFORMATION SYSTEMS, 2011, 194 : 387 - +
  • [49] ONTOLOGICAL ANALYSIS OF DOCUMENT USAGE - AN EXPLORATORY-STUDY
    TONGE, F
    PROCEEDINGS OF THE TWENTY-FIRST, ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, VOLS 1-4: ARCHITECTURE TRACK, SOFTWARE TRACK, DECISION SUPPORT AND KNOWLEDGE BASED SYSTEMS TRACK, APPLICATIONS TRACK, 1988, : 68 - 76
  • [50] FOREIGNERS' ALIPAY USAGE IN MAINLAND CHINA: AN EXPLORATORY STUDY
    Chou, Chih-Yuan
    JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2024, 34 (03) : 177 - 189