An Exploratory Study on Small Business Website Creation and Usage

被引:2
|
作者
Changchit, Chuleeporn [1 ]
Klaus, Tim [1 ]
机构
[1] Texas A&M Univ, Corpus Christi, TX 78412 USA
关键词
Demographics; E-Commerce; Electronic Commerce; Small Business; Website Presence;
D O I
10.4018/jeco.2015010101
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study aims at exploring the factors related to the implementation of E-commerce websites by small business owners. While large organizations often consider E-commerce as a fundamental piece of their business strategy, small businesses place varying degrees of importance on E-commerce as a strategic tool to business success. Through a survey of small businesses, this study examines the creation and usage of E-commerce websites for small businesses. For companies with only a web presence, as well as for companies with an E-commerce website, the top two reasons for an E-commerce website identified by respondents of this study are to increase the profits of the company and to increase the market share. The study also found that factors such as lack of management support and costs greater than benefits were not detrimental to the decision to implement an E-commerce solution. Additional factors motivating small businesses to create and use E-commerce websites include the ability to better respond to customer demands and increased profits as a result of having E-commerce websites. This study contributes to the E-commerce literature by highlighting motivations of small business owners as they consider implementing E-commerce solutions.
引用
收藏
页码:1 / 14
页数:14
相关论文
共 50 条
  • [31] Exploratory Study on Users' Behavior: Smartphone Usage
    Mutchler, Leigh A.
    Shim, J. P.
    Ormond, Dustin
    AMCIS 2011 PROCEEDINGS, 2011,
  • [32] An exploratory study on the usage of quantum programming languages
    Ferreira, Felipe
    Campos, Jose
    SCIENCE OF COMPUTER PROGRAMMING, 2025, 240
  • [33] A three-sector comparison of the business performance of small tourism enterprises: an exploratory study
    Reichel, A
    Haber, S
    TOURISM MANAGEMENT, 2005, 26 (05) : 681 - 690
  • [34] Information technology and business strategic alignment in small and medium organizations: an exploratory study in Mexico
    Lopez, Javier Santiago Cortes
    Abitia, Guillermo Rodriguez
    Reynoso, Juan Manuel Gomez
    Zavala, Angel Eduardo Munoz
    MEASURING BUSINESS EXCELLENCE, 2024, 28 (3/4) : 458 - 473
  • [35] An Exploratory Study on Stress Coping of Small Business Owners: Focus on Korean Retail Distributors
    Kim, Mikyoung
    Moon, Jaeseung
    Kim, Suyeong
    JOURNAL OF DISTRIBUTION SCIENCE, 2024, 22 (09): : 73 - 84
  • [36] The Creation of Knowledge in a Small Business: The Jumoser's Case
    Herek, Monica
    Colla, Julio Ernesto
    Pirani, Sergio Luiz
    Teixeira, Rivanda Meira
    GESTAO E DESENVOLVIMENTO, 2009, 6 (02): : 31 - 42
  • [37] Evaluating Website Repeat Usage Using Webqual 4.0: a Guide for E-Commerce Business
    Sutisna, M.
    Prayogo, A. D.
    Sarah, I. S.
    2ND INTERNATIONAL CONFERENCE ON INFORMATICS, ENGINEERING, SCIENCE, AND TECHNOLOGY (INCITEST 2019), 2019, 662
  • [38] Game content creation and it proficiency: An exploratory study
    Hayes, Elisabeth
    COMPUTERS & EDUCATION, 2008, 51 (01) : 97 - 108
  • [39] A Study of Web 2.0 Website Usage Behavior Using TAM 2
    Wu, Mei-Ying
    Chou, Han-Ping
    Weng, Yung-Chien
    Huang, Yen-Han
    2008 IEEE ASIA-PACIFIC SERVICES COMPUTING CONFERENCE, VOLS 1-3, PROCEEDINGS, 2008, : 1477 - 1482
  • [40] Fostering the Learning Capacity of Small-Scale Ethnic Chinese Business Organizations: An Exploratory Study
    Menkhoff, Thomas
    Wah, Chay Yue
    INTERNATIONAL JOURNAL OF ASIAN BUSINESS AND INFORMATION MANAGEMENT, 2014, 5 (02) : 41 - 58