PERCEPTIONS OF REAL-ESTATE BROKERS AND BUYERS - A SALES-ORIENTATION, CUSTOMER-ORIENTATION APPROACH

[1] CASE FE, 1965, REAL ESTATE BROKERAG

[2] CHAMBERS TM, 1985, SO MARKETING ASS C P, P70

[3] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 64 - 73

[4] CRELLIN G, 1986, COMMUNICATION 0320

[5] RESPONSE SETS AND TEST VALIDITY [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1946, 6 (04) : 475 - 494

[6] DODGE HR, 1973, FIELD SALES MANAGEME, P258

[7] GIBSON F, 1983, REAL ESTATE LAW

[8] Keppel G, 1982, DESIGN ANAL RES HDB

[9] Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]

[10] MARKETING PROFESSIONAL SERVICES [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 71 - 76

[1] CASE FE, 1965, REAL ESTATE BROKERAG

[2] CHAMBERS TM, 1985, SO MARKETING ASS C P, P70

[3] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 64 - 73

[4] CRELLIN G, 1986, COMMUNICATION 0320

[5] RESPONSE SETS AND TEST VALIDITY [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1946, 6 (04) : 475 - 494

[6] DODGE HR, 1973, FIELD SALES MANAGEME, P258

[7] GIBSON F, 1983, REAL ESTATE LAW

[8] Keppel G, 1982, DESIGN ANAL RES HDB

[9] Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]

[10] MARKETING PROFESSIONAL SERVICES [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 71 - 76