CORPORATE ECONOMIC-PERFORMANCE - DIVERSIFICATION STRATEGY VERSUS MARKET-STRUCTURE

被引：277

作者：

CHRISTENSEN, HK ^{[1
]}

MONTGOMERY, CA ^{[1
]}

机构：

[1] UNIV MICHIGAN,GRAD SCH BUSINESS,ANN ARBOR,MI 48109

来源：

关键词：

D O I：

10.1002/smj.4250020402

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：327 / 343

页数：17

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[2]

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CATTIN, P ;

WITTINK, DR .

[5]

BASS FM, 1973, 242 PURD U I RES BEH

[6]

BETTIS R, 1978, 1978 AIDS P ATL, P210

[7]

BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[8]

Chandler Alfred D., 1962, STRATEGY STRUCTURE C

DALTON, JA ;

PENN, DW .

[10] MARKET SHARE AND RATE OF RETURN [J].

GALE, BT .