OPEN INNOVATION IN PERSPECTIVE THE TRIPLE HELIX: OBSERVATIONS OF THE RELATIONSHIP UNIVERSITY-COMPANY IN TECHNOLOGY TRANSFER

The university-industry relationship focusing on the development of innovation can provide theoretical clippings related to the roles of each institution in the process of technological research and its applications in the market. The triple helix involving government-university-industry promotes demands of each link in an innovation. However, this synergy is not linear when it comes to interaction of the links in the helix, where governments seek economic development with social emphasis, universities direct their research to the gym and companies seeks maximize their markets with a focus on profitability. Thus, the open innovation emerges as terminology that encourages companies in search of technologies externally at universities, research centers, suppliers and other companies. In Brazilian reality, the intensity of innovative research occurs at the college campuses, a natural way for companies to interact focusing on technology absorption. For this context, this study aimed to identify how is the open innovation process in companies that interact with technology transfer offices in universities. Were analyzed of interactions between the demands of companies by licensing the technologies through offices and the potential barriers by perception of managers of offices and businesses. The methodological orientation of the study was qualitative and descriptive, identifying categories that link the barriers in both surveyed actors. The results showed that the two actors members of the triple helix, universities and companies, have different focuses on a relationship of transfer and, in many cases, are stimulated by government incentives to leverage interaction in very specific demands.