ANALYSING UBER IN SOCIAL MEDIA - DISRUPTIVE TECHNOLOGY OR INSTITUTIONAL DISRUPTION?

被引:56
作者
Laurell, Christofer [1 ]
Sandstrom, Christian [2 ,3 ]
机构
[1] Stockholm Univ, Stockholm Business Sch, SE-10691 Stockholm, Sweden
[2] Chalmers Univ Technol, SE-41296 Gothenburg, Sweden
[3] Ratio Inst, SE-41296 Gothenburg, Sweden
关键词
Technological disruption; customer preferences; performance measures; entrants; institutional disruption; institutional transformation; collaborative consumption platforms; Uber; social media; social media analytics;
D O I
10.1142/S1363919616400132
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an institutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily perceived as a technological innovation, but rather as an institutional disruption.
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页数:19
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