Using Persons to Improve the User Experience of a Mobile Application for Carpooling

To evaluate the User Experience, design reviews and cognitive tours are usually made through the user's eyes, although many times the user is not present. The People technique allows you to create specific users to make an expert review or a cognitive journey. The main objective of our work was to identify aspects that would improve the User Experience of a mobile application. In order to investigate and evaluate the contribution of the Personas technique, we propose: 1) to develop a mobile application based on an iterative process of User Centered Design, 2) to create a set of Personas that characterize the users of the application mobile, 3) evaluate the application developed by conducting a heuristic evaluation based on Personas. The results of this evaluation allowed us to identify eleven problems that negatively affect the user experience with the UNPAMovil application. It is expected that these results will be input for a new version of this application as well as for other similar applications.