PROCESS OF INNOVATION AND DIFFUSION OF INNOVATION

被引：172

作者：

ROBERTSON, TS ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA 90024

来源：

JOURNAL OF MARKETING | 1967年 / 31卷 / 01期

关键词：

D O I：

10.2307/1249295

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：14 / 19

页数：6

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