The social network of university libraries in China: analysis of the content with greatest impact

The rapid development of social networks around the world has led to a population explosion in the number of profiles of university libraries that attempt to bring his services and activities to the farther public by the facilities offered by the Web to find information and resources. Nevertheless, the university libraries develop strategies to approach users and encourage the use of the documentary collections in the physical and digital spaces. In this case, has been studied the contents of the 50 profiles of major university libraries in China that has the greatest impact in the social network Weibo, which is highlighted by the volume of traffic and users. The study relates the data from creation date, followers, publications and impact to determine what activities and contents published are relevant most among the users, so they can be used in the Spanish university libraries to improve their social interaction. On the other hand, there are also provided the data about the positioning of the university libraries in the ranking of universities in China, the rate of interaction, the most abundant type of content and the largest number of comments and re-publications that has been obtained.