EFFECTS OF PRICE, BRAND, AND STORE INFORMATION ON BUYERS PRODUCT EVALUATIONS

被引：3298

作者：

DODDS, WB

MONROE, KB

GREWAL, D

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV, MKT, BLACKSBURG, VA 24061 USA

[2] UNIV MIAMI, MKT, CORAL GABLES, FL 33124 USA

来源：

关键词：

D O I：

10.2307/3172866

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：307 / 319

页数：13

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[6]

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[7]

DODDS WB, 1985, ADV CONSUM RES, V12, P85

[8]

GARDNER DM, 1974, 186 U ILLINOIS COLL

[9]

HAYS WL, 1973, STATISTICS SOCIAL SC, P691

[10]

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