RELATIONSHIP OF INFORMATION-PROCESSING ATTITUDE STRUCTURES TO PRIVATE BRAND PURCHASING BEHAVIOR

被引:33
作者
BETTMAN, JR [1 ]
机构
[1] UNIV CALIF,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024
关键词
D O I
10.1037/h0035817
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:79 / 83
页数:5
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