TRAVEL DEMAND MANAGEMENT IN THE CONTEXT OF PROMOTING BIKE TRIPS, AN OVERVIEW OF SOLUTIONS IMPLEMENTED IN CRACOW

Car traffic in cities causes a decrease in travel speed, irregularity of public transport operation and, as a consequence for travellers, significant time losses. Because of congestion the accessibility to the destination points, especially those that are located in the city centre, is threatened. Other difficulties concern: road safety, increasing air pollution, traffic noise and global warming. Construction of new roads and transport facilities requires large financial resources and covers large areas. City authorities implement many solutions to reduce these negative effects of car transport, including strategies which aim towards change in travel patterns. Inhabitants are encouraged to travel by more sustainable transport modes, including bikes. The concept is called travel demand management and in Poland is still a new approach to the passenger transport. This paper presents examples of instruments that are most commonly used abroad to encourage bike travels and an overview of the activities carried out to promote bike usage in Cracow. The paper also identifies Best Practices implemented in the area of Cracow and significant deficiencies in the basic issues and actions necessary to be undertaken in the future.