共 61 条
[15]
EINDOR P, 1978, MANAGE SCI, V24, P1067
[16]
Fishbein M, 1975, BELIEF ATTITUDE INTE
[19]
FORNELL C, 1982, 2ND GENERATION MULTI, V1
[20]
Fornell C., 1982, P AM MARKETING ASS E, V48, P405