PERCEIVED VARIABILITY AND INFERENCES ABOUT BRAND EXTENSIONS

[1] CONSUMER EVALUATIONS OF BRAND EXTENSIONS [J]. JOURNAL OF MARKETING, 1990, 54 (01) : 27 - 41

[2] DIMENSIONS OF CONSUMER EXPERTISE [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 411 - 454

[3] ALTERNATIVE MODELS OF CATEGORIZATION - TOWARD A CONTINGENT PROCESSING FRAMEWORK [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 455 - 472

[4] Farquhar P.H., 1989, MARK RES, V1, P24, DOI DOI 10.1108/03090561311324363

[5] FARQUHAR PH, 1990, ADV CONSUM RES, V17, P856

[6] DISTRIBUTIONAL EXPECTATIONS AND THE INDUCTION OF CATEGORY STRUCTURE [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1986, 12 (02) : 241 - 256

[7] INDUCTION OF CATEGORY DISTRIBUTIONS - A FRAMEWORK FOR CLASSIFICATION LEARNING [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1984, 10 (02) : 234 - 257

[8] THE IMPACT OF INFERENTIAL BELIEFS ON PRODUCT EVALUATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (03) : 324 - 333

[9] LEUTHESSER L, 1988, 88104 MARK SCI I REP

[10] PERCEIVED DISTRIBUTIONS OF THE CHARACTERISTICS OF IN-GROUP AND OUT-GROUP MEMBERS - EMPIRICAL-EVIDENCE AND A COMPUTER-SIMULATION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1989, 57 (02) : 165 - 188

[1] CONSUMER EVALUATIONS OF BRAND EXTENSIONS [J]. JOURNAL OF MARKETING, 1990, 54 (01) : 27 - 41

[2] DIMENSIONS OF CONSUMER EXPERTISE [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 411 - 454

[3] ALTERNATIVE MODELS OF CATEGORIZATION - TOWARD A CONTINGENT PROCESSING FRAMEWORK [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 455 - 472

[4] Farquhar P.H., 1989, MARK RES, V1, P24, DOI DOI 10.1108/03090561311324363

[5] FARQUHAR PH, 1990, ADV CONSUM RES, V17, P856

[6] DISTRIBUTIONAL EXPECTATIONS AND THE INDUCTION OF CATEGORY STRUCTURE [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1986, 12 (02) : 241 - 256

[7] INDUCTION OF CATEGORY DISTRIBUTIONS - A FRAMEWORK FOR CLASSIFICATION LEARNING [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1984, 10 (02) : 234 - 257

[8] THE IMPACT OF INFERENTIAL BELIEFS ON PRODUCT EVALUATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (03) : 324 - 333

[9] LEUTHESSER L, 1988, 88104 MARK SCI I REP

[10] PERCEIVED DISTRIBUTIONS OF THE CHARACTERISTICS OF IN-GROUP AND OUT-GROUP MEMBERS - EMPIRICAL-EVIDENCE AND A COMPUTER-SIMULATION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1989, 57 (02) : 165 - 188