REASON-BASED CHOICE

被引:807
作者
SHAFIR, E [1 ]
SIMONSON, I [1 ]
TVERSKY, A [1 ]
机构
[1] STANFORD UNIV,GRAD SCH BUSINESS,DEPT PSYCHOL,STANFORD,CA 94305
关键词
D O I
10.1016/0010-0277(93)90034-S
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This paper considers the role of reasons and arguments in the making of decisions. It is proposed that, when faced with the need to choose, decision makers often seek and construct reasons in order to resolve the conflict and justify their choice, to themselves and to others. Experiments that explore and manipulate the role of reasons are reviewed, and other decision studies are interpreted from this perspective. The role of reasons in decision making is considered as it relates to uncertainty, conflict, context effects, and normative decision rules.
引用
收藏
页码:11 / 36
页数:26
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