TOWARD A THEORY OF MARKETING CONTROL - ENVIRONMENTAL CONTEXT, CONTROL TYPES, AND CONSEQUENCES

[1] Aldrich H, 1979, ORG ENV

[2] Anderson E., 1985, MARKET SCI, V4, P234, DOI DOI 10.1287/MKSC.4.3.234

[3] A REWARD MEASUREMENT MODEL OF ORGANIZATIONAL BUYING BEHAVIOR [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 7 - 23

[4] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[5] [Anonymous], 1966, CLASS STATUS POWER

[6] [Anonymous], 1967, HUMAN ORG ITS MANAGE

[7] Ansari S.L., 1977, ACCOUNT ORG SOC, V2, P101, DOI [10.1016/0361-3682(77)90027-7, DOI 10.1016/0361-3682(77)90027-7]

[8] Anthony Robert N., 1952, MANAGE CONTROLS

[9] ARGYRIS C, 1971, MANAGE SCI B-APPL, V17, pB275

[10] Argyris C, 1957, PERSONALITY ORG

[1] Aldrich H, 1979, ORG ENV

[2] Anderson E., 1985, MARKET SCI, V4, P234, DOI DOI 10.1287/MKSC.4.3.234

[3] A REWARD MEASUREMENT MODEL OF ORGANIZATIONAL BUYING BEHAVIOR [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 7 - 23

[4] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[5] [Anonymous], 1966, CLASS STATUS POWER

[6] [Anonymous], 1967, HUMAN ORG ITS MANAGE

[7] Ansari S.L., 1977, ACCOUNT ORG SOC, V2, P101, DOI [10.1016/0361-3682(77)90027-7, DOI 10.1016/0361-3682(77)90027-7]

[8] Anthony Robert N., 1952, MANAGE CONTROLS

[9] ARGYRIS C, 1971, MANAGE SCI B-APPL, V17, pB275

[10] Argyris C, 1957, PERSONALITY ORG