An integrated design framework for mass customisation in the consumer electronics industry

This paper investigates a framework for Mass Customisation (MC) in the consumer electronics industry. While personalisation is motivating the adoption of MC, providing adequate options for matching consumer needs remains a major challenge. This challenge can be conquered by applying scenario planning, product family architecture and a product styling platform. Simultaneously, introducing Web3D-based consumer co-design, enterprises can understand user preferences and then improve design concepts. An integrated framework and Agile Design Process (ADP) are proposed for achieving multi-disciplinary collaboration by these methods. Pilot surveys participated by design personnel indicate that the framework and ADP have high potential for harnessing MC.