MARKETING APPROACH TO THE HIGHER SCHOOL EDUCATIONAL ACTIVITY MANAGEMENT

被引：0

作者：

Yelena, Gorokhova S. ^{[1
]}

机构：

[1] Russian state Univ Tourism & Serv, Coll Fed Educ Estab Maximum Vocat Training, Ctr Culture & Leisure, Cherkizovo, Russia

来源：

TOMSK STATE UNIVERSITY JOURNAL | 2009年 / 322期

关键词：

education; educational activity; marketing approach; monitoring; quality and effectiveness of educational activity;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

In the article the role of educational activity in educational process is shown and the expediency of application of the marketing approach to its management is proved. Results of approbation of the offered approach are given, allowing to reveal the basic lacks of educational activity of the investigated higher schools and to define the directions of its perfection.

引用

页码：145 / +

页数：4