The future of the European TV is hybrid, convergent and less public

被引：13

作者：

Campos-Freire, Francisco ^{[1
]}

机构：

[1] Univ Santiago de Compostela, Sch Commun, Santiago De Compostela, Spain

来源：

REVISTA LATINA DE COMUNICACION SOCIAL | 2013年 / 68卷

关键词：

communication policies; Digital Agenda for Europe; Audiovisual Media Services Directive; concentration; pluralism; public TV; connected TV;

D O I：

10.4185/RLCS-2013-970en

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Europe's public service television is losing strength and influence in the communication policies of the second decade of the 21st century, in its own financing means, in the fight for audiences and in the broadcasting technologies against the new hybrid and convergent TV models led by the operators of cable, satellite and internet TV. To cope with the fragmentation of the audiences and the weakening of the traditional financing models (advertising, fees, subsidies), television companies concentrate their dissemination strategies in the scale and club economies through duopolies and integrated market platforms.

引用

页码：87 / 114

页数：28