Hispanic Television Activity: Is It Related to Vitality Perceptions?

被引：24

作者：

Abrams, Jessica R. ^{[1
]}

Giles, Howard ^{[2
]}

机构：

[1] Calif State Univ Long Beach, Dept Commun Studies, 1250 Bellflower Blvd, Long Beach, CA 90840 USA

[2] Univ Calif Santa Barbara, Dept Commun, Santa Barbara, CA 93106 USA

来源：

COMMUNICATION RESEARCH REPORTS | 2009年 / 26卷 / 03期

关键词：

D O I：

10.1080/08824090903074456

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Guided by previous research, this examination continues to test the social identity gratifications approach by investigating whether ethnic group membership is a motivation for Hispanics when selecting and avoiding television. It was proposed that individuals' level of ethnic identity would predict television selection and avoidance and, more important, television selection and avoidance would predict vitality, or how Hispanics perceive their group in the social hierarchy. Results support the hypotheses. Level of ethnic identity is related to both television selection and avoidance, and television selection and avoidance for ethnic identity gratifications predicts vitality perceptions.

引用

页码：247 / 252

页数：6