共 15 条
[1]
AAKER DA, 1973, B I MGMT SCI, V3
[2]
BENSOUSSAN A, 1974, MANAGEMENT APPLICATI
[3]
DHALLA NK, 1976, HARVARD BUS REV, V54, P102
[4]
Gensch D.H., 1973, ADVERTISING PLANNING
[5]
HOWARD JA, 1969, THEORY BUYER BEHAVIO
[6]
HURWOOD DL, 1968, C BOARD RECORD MAR, P34
[7]
JACQUEMIN A, 1971, 7107 U CATH LOUV DEP
[8]
KAPLAN W, 1959, ADV CALCULUS
[9]
KOTLER P, 1972, MARKETING MANAGEMENT, P666
[10]
Mickwitz G., 1959, MARKETING COMPETITIO