INVESTING IN NEW INFORMATION TECHNOLOGY - THE ROLE OF COMPETITIVE POSTURE AND ISSUE DIAGNOSIS

被引：65

作者：

GINSBERG, A ^{[1
]}

VENKATRAMAN, N ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

STRATEGIC MANAGEMENT JOURNAL | 1992年 / 13卷

关键词：

COMPETITIVE POSTURE; ISSUE INTERPRETATION; INFORMATION TECHNOLOGY; TECHNOLOGICAL INNOVATION; PATH ANALYSIS;

D O I：

10.1002/smj.4250131005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates the influence of competitive posture and strategic issue diagnosis on firms' investment in new information technology. We analyze responses to technological innovation of close to 300 tax-return preparation businesses confronted with the introduction of electronic filing in the market for tax-related services. Results of path analysis show that issue diagnosis indirectly provokes adoption of new technology by increasing the level of commitment to technological capabilities. Competitive posture, as reflected in firms' efficiency and quality orientations, influenced adoption of newly available technology both directly and indirectly through issue interpretation. These findings suggest that competitive postures influence investment in new technology primarily by establishing institutional rules for innovation rather than by conditioning the process of strategic issue diagnosis.

引用

页码：37 / 53

页数：17

共 48 条

[1] DECOMPOSITION OF EFFECTS IN PATH ANALYSIS [J].