EFFECT OF PROMOTIONAL TECHNIQUES ON PURCHASE OF PREVENTIVE DENTAL-CARE

被引：12
作者：
GELB, BD [1 ]
GILLY, MC [1 ]
机构：
[1] TEXAS A&M UNIV,DEPT MKT,COLLEGE STN,TX 77843
来源：
JOURNAL OF CONSUMER RESEARCH | 1979年 / 6卷 / 03期
关键词：
D O I：
10.1086/208771
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：305 / 308
页数：4
相关论文
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    HOLTMANN, AG
    OLSEN, EO
    [J]. JOURNAL OF HUMAN RESOURCES, 1976, 11 (04) : 546 - 560
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  • [9] WARD GW, 1978, MARKETING PREVENTIVE, P72
  • [10] YACOVONE JA, 1976, J PUBLIC HLTH DENTIS, V36, P115
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