An international perspective on luxury brand and country-of-origin effect

被引：45

作者：

Aiello, Gaetano ^{[1
]}

Donvito, Raffaele ^{[1
]}

Godey, Bruno ^{[2
]}

Pederzoli, Daniele ^{[2
]}

Wiedmann, Klaus-Peter ^{[3
]}

Hennigs, Nadine ^{[3
]}

Siebels, Astrid ^{[3
]}

Tsuchiya, Junji ^{[4
]}

Rabino, Samuel ^{[5
]}

Ivanovna, Skorobogatykh ^{[6
]}

Weitz, Bart ^{[7
]}

Oh, Hyunjoo ^{[8
]}

Singh, Rahul ^{[9
]}

机构：

[1] Univ Florence, Fac Econ, Mkt, Florence, Italy

[2] Rouen Sch Management, Mkt, Rouen, France

[3] Leibniz Univ Hannover, Inst Mkt & Management, Hannover, Germany

[4] Waseda Univ, Dept Sociol, Tokyo, Japan

[5] Northeastern Univ, Coll Business, Mkt, Boston, MA 02115 USA

[6] Plekhanov Russian Acad Economics, Mkt, Moscow, Russia

[7] Univ Florida, Ctr Retailing Educ & Res, Gainesville, FL 32611 USA

[8] Univ Florida, David Miller Ctr Retailing Educ & Res, Gainesville, FL 32611 USA

[9] Birla Inst Management Technol, Emerging Market & Finance, Greater Noida, Uttar Pradesh, India

来源：

JOURNAL OF BRAND MANAGEMENT | 2009年 / 16卷 / 5-6期

关键词：

luxury; country-of-origin (COO); consumer behaviour; cross-cultural analysis; international;

D O I：

10.1057/bm.2008.52

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

引用

页码：323 / 337

页数：15

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