Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

被引：0

作者：

Olokundun, Maxwell ^{[1
]}

Iyiola, Oladele ^{[1
]}

Ibidunni, Stephen ^{[1
]}

Falola, Hezekiah ^{[1
]}

Salau, Odunayo ^{[1
]}

Amaihian, Augusta ^{[1
]}

Peter, Fred ^{[1
]}

Borishade, Taiye ^{[1
]}

机构：

[1] Covenant Univ, Ota, Nigeria

来源：

DATA IN BRIEF | 2018年 / 18卷

关键词：

Product features; Competitive advantage; Small business owners; Nigeria;

D O I：

10.1016/j.dib.2018.03.134

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis. (C) 2018 The Authors. Published by Elsevier Inc.

引用

页码：1005 / 1008

页数：4