ATTITUDINAL PREDICTIONS OF CHOICES OF MAJOR APPLIANCE BRANDS

被引：21

作者：

DAY, GS ^{[1
]}

DEUTSCHER, T ^{[1
]}

机构：

[1] UNIV WESTERN ONTARIO,LONDON N6A 3K7,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 02期

关键词：

D O I：

10.2307/3151619

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：192 / 198

页数：7

共 22 条

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