The role of credibility in shaping attitudes toward nonprofit websites

被引：32

作者：

Long, Mary M. ^{[1
]}

Chiagouris, Larry ^{[1
]}

机构：

[1] Pace Univ, Lubin Sch Business, Mkt, 1 Pace Plaza, New York, NY 10038 USA

来源：

INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING | 2006年 / 11卷 / 03期

关键词：

D O I：

10.1002/nvsm.36

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The study examines the factors that impact the perceptions of consumers when visiting a nonprofit website. Measures of online communications effectiveness in the for-profit environment are applied to the nonprofit world. Consumer reactions to two major nonprofit websites provide insight into the relationship between website credibility and attitude toward the site. The study points to the importance of several credibility measures (particularly those related to site design) that are significantly related to attitude toward the site. Copyright (C) 2006 John Wiley & Sons, Ltd.

引用

页码：239 / 249

页数：11

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