LONG-RANGE PLANNING AND ADVERTISING

被引:1
作者
DOYLE, P
机构
关键词
D O I
10.1016/0024-6301(77)90003-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:16 / 22
页数:7
相关论文
共 27 条
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1976, BUSINESS WEEK 0913