DIMENSIONS OF CONSUMER INFORMATION SEEKING BEHAVIOR

被引：184

作者：

KIEL, GC ^{[1
]}

LAYTON, RA ^{[1
]}

机构：

[1] UNIV NEW S WALES,SCH MKT,KENSINGTON,NSW 2033,AUSTRALIA

来源：

关键词：

D O I：

10.2307/3150957

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：233 / 239

页数：7

共 26 条

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MANDELL, RM
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[3] BETTMAN JR, 1978, EFFECT INFORMATION C
[4] BRADEN PL, 1973, THESIS INDIANA U
[5] BRANDT WK, 1972, 1971 COMB P AMA C
[6] BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11
[7] TESTING PROPENSITIES TO SHOP
BUCKLIN, LP
[J]. JOURNAL OF MARKETING, 1966, 30 (01) : 22 - 27
[8] TAXONOMY OF PREPURCHASE INFORMATION GATHERING PATTERNS
CLAXTON, JD
FRY, JN
PORTIS, B
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (03) : 35 - 42
[9] DIXON W.J., 1975, BMDP BIOMEDICAL COMP
[10] THE SHOPPING MATRIX AND MARKETING STRATEGY
DOMMERMUTH, WP
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 128 - 132