MARKET STRUCTURE AND INDUSTRIAL PERFORMANCE - RELATION OF PROFIT RATES TO CONCENTRATION, ADVERTISING INTENSITY, AND DIVERSITY

被引：23

作者：

MILLER, RA ^{[1
]}

机构：

[1] WESLEYAN UNIV,MIDDLETOWN,CT

来源：

关键词：

D O I：

10.2307/2097765

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：104 / 118

页数：15

共 17 条

[1]

[Anonymous], 1968, MERGER GUIDELINES

[2]

BAIN J, 1956, BARRIERS NEW COMPETI, P33

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[4]

*BROWN SHOE CO, 1962, US, VSUPR

[5] ADVERTISING EXPENDITURES: A SUGGESTED TREATMENT [J].

Buchanan, Norman S. .

[6]

CHAMBERLIN E, THEORY MONOPOLISTIC

CHOW, GC .

[8] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

[9]

*FEDERAL TRADE COM, 1967, PROCTOR GAMBLE CO, VSUPR

FUCHS, VR .