THE DIMENSIONALITY OF BELIEFS TOWARD ADVERTISING IN GENERAL

被引：82

作者：

ANDREWS, JC

机构：

来源：

关键词：

D O I：

10.1080/00913367.1989.10673140

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：26 / 35

页数：10

共 46 条

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[2]

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[3]

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[4]

Bartos R., 1974, CONSUMER VIEW ADVERT

[5]

Bauer R.A., 1968, ADVERTISING AM CONSU

[6]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

CAMPBELL, DT .

[8] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J].

CHURCHILL, GA .

[9]

DUBINSKY AJ, 1984, J MARKETING ED SUM, P22

[10]

Dunn S. W., 1986, ADVERTISING ITS ROLE