ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING

被引：59

作者：

WILKIE, WL ^{[1
]}

GARDNER, DM ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL

来源：

关键词：

D O I：

10.2307/1250165

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：38 / 47

页数：10

共 11 条

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[3]

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[4]

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[5]

FREER RE, 1971, BUS LAWYER, V26, P1505

[6]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[7]

JONES MG, 1971, 2ND P ANN C ASS CONS, P1

MEEHL, PE .

[9] CHAOS OF COMPETITION INDICATED BY CONSUMER REPORTS [J].

MORRIS, RT ;

BRONSON, CS .

[10]

Nicosia F. M., 1966, CONSUMER DECISION PR