PERCEIVED RISK AND ITS COMPONENTS - MODEL AND EMPIRICAL TEST

被引：319

作者：

BETTMAN, JR ^{[1
]}

机构：

[1] UNIV CALIF, GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA

来源：

关键词：

D O I：

10.2307/3149824

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 190

页数：7

共 21 条

[1]

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[2]

BAUER R, 1967, RISK TAKING INFORMAT

[3]

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[4] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].

BETTMAN, JR .

[5]

BETTMAN JR, 1972, 3 P ANN C ASS CONS R

CAMPBELL, DT ;

FISKE, DW .

[7]

COX DF, 1967, RISK TAKING INFORMAT

[8]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT

[9] USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING [J].

EINHORN, HJ .

[10] MULTICOLLINEARITY IN REGRESSION ANALYSIS - PROBLEM REVISITED [J].

FARRAR, DE ;

GLAUBER, RR .