PERCEIVED RISK AND ITS COMPONENTS - MODEL AND EMPIRICAL TEST

被引：319

作者：

BETTMAN, JR ^{[1
]}

机构：

[1] UNIV CALIF, GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA

来源：

关键词：

D O I：

10.2307/3149824

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 190

页数：7

共 21 条

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[4] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR
BETTMAN, JR
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376
[5] BETTMAN JR, 1972, 3 P ANN C ASS CONS R
[6] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX
CAMPBELL, DT
FISKE, DW
[J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105
[7] COX DF, 1967, RISK TAKING INFORMAT
[8] CUNNINGHAM SM, 1967, RISK TAKING INFORMAT
[9] USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING
EINHORN, HJ
[J]. PSYCHOLOGICAL BULLETIN, 1970, 73 (03) : 221 - 230
[10] MULTICOLLINEARITY IN REGRESSION ANALYSIS - PROBLEM REVISITED
FARRAR, DE
GLAUBER, RR
[J]. REVIEW OF ECONOMICS AND STATISTICS, 1967, 49 (01) : 92 - 107