The growing interdependence of the world and European markets and increased international trade increasingly emphasizes the need for internal (European) traffic connections. In this context, the increased European interest for the North Adriatic area, as an area of importance for the integration of the European transport system, and thus for the European integration into the global traffic flows, is expected. Considering this statement, this paper aims at analyzing the perspective of the valorization of the North Adriatic area and of the associated North Adriatic ports within the European transport environment, pointing out: relevant factors in forming cargo flows, the main features of the intensity and dynamics of trade flows in the North Adriatic area and its competitive environment, and their prospects due to market share forecasts for the North Adriatic area on the European market. This paper also refers to the relevant circumstances, measures and activities that should be aimed at promoting the valorization of this area within the European and wider transport market as well.
