PRODUCT DIVERSITY AND FIRM PERFORMANCE - AN EMPIRICAL-INVESTIGATION

被引:62
作者
VARADARAJAN, PR
机构
关键词
D O I
10.1177/002224298605000304
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:43 / 57
页数:15
相关论文
共 63 条
[1]  
Aaker D.A., 1984, STRATEGIC MARKET MAN
[2]  
[Anonymous], 1962, STRATEGY STRUCTURE
[3]  
Ansoff I. H, 1965, CORPORATE STRATEGY
[4]  
BACKAITIS NT, 1984, 4TH ANN STRAT MAN SO
[5]   FIRM EFFECTS AND INDUSTRY EFFECTS IN ANALYSIS OF MARKET STRUCTURE AND PROFITABILITY [J].
BASS, FM ;
CATTIN, P ;
WITTINK, DR .
JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) :3-10
[6]   CORPORATE GROWTH AND DIVERSIFICATION [J].
BERRY, CH .
JOURNAL OF LAW & ECONOMICS, 1971, 14 (02) :371-383
[7]  
BERRY CH, 1975, CORPORATE GROWTH DIV
[8]   DIVERSIFICATION STRATEGY, ACCOUNTING DETERMINED RISK, AND ACCOUNTING DETERMINED RETURN [J].
BETTIS, RA ;
HALL, WK .
ACADEMY OF MANAGEMENT JOURNAL, 1982, 25 (02) :254-264
[9]   RISK RETURN PERFORMANCE OF DIVERSIFIED FIRMS [J].
BETTIS, RA ;
MAHAJAN, V .
MANAGEMENT SCIENCE, 1985, 31 (07) :785-799