European tourism indicator system for sustainable destination management in county Donegal, Ireland

Tourism is one of Ireland's most important economic sectors. In 2017, the overall visits to the country have increased by over 10%. However, such growth if not managed correctly can present many challenges to destinations, particularly along Irelands 2500km driving route, the Wild Atlantic Way (WAW). This paper reports on the application of the European Tourism Indicator System for sustainable destination management in County Donegal, Ireland. While significant data was generated on tourism activity at local level, results do suggest that a number of the indicators would need further research going forward. This evidence informed approach to tourism planning can assist Local Authorities in future planning considerations, while also helping to protect the long-term sustainability of the tourism product in County Donegal. (C) 2018 Varna University of Management. All rights reserved