CORPORATE SOCIAL RESPONSIBILITY AND TOURISM. REALITY OR POSTURE?

被引：2
作者：
Martos Molina, Marta [1 ]
机构：
[1] Univ Jaen, Turismo & Patrimonio, Jaen, Spain
来源：
ANUARIO TURISMO Y SOCIEDAD | 2018年 / 22卷
关键词：
Corporative social responsibility; marketing; tourist sector; corporate strategic; strategic approach; profitability;
D O I：
10.18601/01207555.n22.02
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Corporative social responsibility in tourism sector has been a ignored matter by scientific literatura until recent dates, in spite of a lot of companies carry out socially responsible actions. This article goes in depth into the management of the social responsibility, shows different ways to understand it and analyzes several cases: Renfe, Iberia and NH Hotels. This study, based on social responsability reports, shows companies prefer pay attention to two groups: customers and employees.
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收藏
页码：25 / 44
页数：20
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