PREFERENCES BETWEEN PRODUCT CONSULTANTS - CHOICES VS PREFERENCE FUNCTIONS

被引：16

作者：

BITHER, SW

WRIGHT, P

机构：

[1] PENN STATE UNIV,DEPT MARKETING,UNIVERSITY PK,PA 16802

[2] STANFORD UNIV,DEPT MARKETING,STANFORD,CA 94305

来源：

关键词：

D O I：

10.1086/208677

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 47

页数：9

共 19 条

[1]

ANDERSON N, 1964, ADV EXPT SOCIAL PSYC, V68, P420

[2]

Berscheid E., 1969, INTERPERSONAL ATTRAC

[3]

BETTMAN JR, 1975, J CONSUM RES, V1, P1, DOI 10.1086/208602

[4] COMMUNICATOR-RECIPIENT SIMILARITY AND DECISION CHANGE [J].

BROCK, TC .

[5]

COOK VJ, 1967, J ADVERTISING RES, V7, P31

[6] A THEORY OF SOCIAL COMPARISON PROCESSES [J].

Festinger, Leon .

[7]

GREEN P, 1975, MULTIATTRIBUTE DECIS

[8]

JONES SC, 1974, J EXP SOC PSYCHOL, V10, P133, DOI 10.1016/0022-1031(74)90062-6

[9] BARGAINING BEHAVIOR IN A BUYER-SELLER DYAD [J].

MATHEWS, HL ;

WILSON, DT ;

MONOKY, JF .

[10] SOCIAL-COMPARISON AND INFORMAL GROUP INFLUENCE [J].

MOSCHIS, GP .