Analysis of rural entrepreneurship under the theorethical approach of resources and capabilities: The case of a rural microbusiness

被引:0
作者
Vargas, Jose [1 ]
Luna, Gustavo [1 ]
机构
[1] Univ Guadalajara, Univ Ctr Econ & Managerial Sci, Perifer Norte 799, Zapopan 45100, Jalisco, Mexico
来源
REVISTA ECORFAN | 2012年 / 3卷 / 08期
关键词
Entrepreneurship; women entrepreneurs; PROMUSAG; resources and capabilities; competitive advantage;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The aim of this paper is to analyze the case of a joint venture stage to determine the successes and failures to undertake this business, based on the theory of resources and skills of entrepreneurship and business. It is intended to answer the question, what were the successes and failures committed by entrepreneurs to run the business plan in this particular case? The answers were found relating the situations described in the case with the theories of resources and skills and entrepreneurship. The analysis concludes that the empirical knowledge of entrepreneurs, in this case were not sufficient to direct the business to success, and that the lack of structured knowledge and adequate scientific support for this project strongly directed towards the non-permanence on the market.
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页码:669 / 678
页数:10
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