COLORED STATIONERY IN DIRECT-MAIL ADVERTISING

被引:16
作者
BENDER, DH
机构
关键词
D O I
10.1037/h0045776
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
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页码:161 / 164
页数:4
相关论文
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GUILFORD JP, 1950, FUNDAMENTAL STATISTI
[5]  
HOEL PG, 1954, INTRO MATH STATISTIC
[6]  
SNEDECOR GW, 1953, STATISTICAL METHODS
[7]   Trends in the Use of Certain Attention - Getting Devices in Newsweekly Advertising [J].
Trenchard, Kendall I. ;
Crissy, Williani J. E. .
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