TESTING 13 ATTITUDE SCALES FOR AGREEMENT AND BRAND DISCRIMINATION

被引：73

作者：

HALEY, RI ^{[1
]}

CASE, PB ^{[1
]}

机构：

[1] GE,FAIRFIELD,CT

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 04期

关键词：

D O I：

10.2307/1250267

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 32

页数：13

共 27 条

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[19] STAPEL SCALE OR SEMANTIC DIFFERENTIAL IN MARKETING RESEARCH [J].

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[20] SELECTING SCALES TO MEASURE ATTITUDE CHANGE [J].

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