IS THE MARKETING CONCEPT SHORT-TERM ORIENTED

被引：0
|
作者：
AABY, NE
SLATER, SF
BELONAX, J
机构：
来源：
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12 | 1989年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：324 / 328
页数：5
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