GENDER FEATURES OF WOMEN'S SELF-PRESENTATION IN INTERPERSONAL COMMUNICATION AND THEIR RELATION TO THE CHOICE OF CLOTHES

The article focused on the problem of person's appearance as a mean of self-presentation and reflection of girl's gender identity in clothes. We have done the analysis of the relationship between substantial aspects of women's self-presentation in interpersonal communication due to their gender identity and choice of clothes. To do this, we used techniques aimed to identify the characteristics that the examinees often show in the manner of clothing, as well as substantial characteristics of the style of clothing for masculinity and femininity. Using the method of "Self-presentation in interpersonal communication", the category of quality that girls often show in the process of communication was revealed: such qualities as business, attractive, altruistic and quality in the vicinity of the relationship. With the help of Spearman's correlation analysis it was confirmed that the expression of gender identity in interpersonal communication entails the selection of clothing according to gender. Girls showing openness, affection, sincerity and attractiveness in interpersonal communication prefer feminine styles of clothes. Manifestation of business characteristics in communication entails a demonstration of masculinity in clothes. When choosing a style of clothes, feminine girls prefer the styles that accentuate their femininity (classical and romantic) and masculine girls - sporty style. Thus gender identity of women defines the content of the image created in interpersonal communication, determines the choice of clothing as means of self-presentation.