THE INFLUENCE OF CULTURE ON INDUSTRIAL BUYING SELECTION CRITERIA IN TAIWAN AND MAINLAND CHINA

被引：39
作者：
CHANG, KC
DING, CG
机构：
[1] Institute of Management Science, National Chiao-Tung University
[2] Institute of Management Science, National Chiao-Tung University
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1995年 / 24卷 / 04期
关键词：
D O I：
10.1016/0019-8501(95)00001-Q
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigated the effects of culture on two industrial vendor selection criteria, price and delivery schedule. Hofstede's dimensions and Chinese Culture Connection's Chinese value survey (CVS), two instruments based on different constructs, were used together to represent the cultural characteristics of industrial buyers from Taiwan and Mainland China. The findings indicated that the CVS was more suitable for detecting cultural differences between these two areas and that masculinity, integration, and moral discipline had significant effects on price awards.
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页码：277 / 284
页数：8
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